Getting ready for the tradeshow season is a mess. It shouldn't be and every year we think we are totally going to be ready and then January comes and we feel like Spring is already on our heels!
This year at least we won't be launching a ridiculous amount of products, we are in fact only cleaning up our act and making things finally make sense.
Things should be a lot better this year, we just received an email from the restaurant chain we have been working so hard to sell to, they really should have our green tea powder, but at the moment they are only touching on the tendered product, which is awesome, we love to create new things and tendering allows us to do just that. But... the green tea, seriously, they would have people blogging about this, they could make a big fuss about it! They would have FANS! But how to show them this? How to create a following for a product? Innocent smoothies got it right, but somehow that seems like a cinderella story, seriously, what are the chances of anyone finding our glass slipper or of us finding an "ada madrina?!" pretty slim methinks.
Off the grinder...
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